First drafts, 19 July 2026. Not for sharing. Production notes for Talia's team at the bottom of each page.
1. The Model ExplainedThe hub page. The definition, the three components, the boundary, HawkOS in practice. 2. Will AI Replace Service Businesses? Yes, 70% of ThemThe traffic + PR headline page. What goes first, what survives, the 6-18 month call. 3. Service Business MarginsThe citable data page. Shrinking Middle stats, the spectrum, the light-touch trap. 4. Service as Software vs Service With SoftwareThe positioning wedge. Replace vs arm, the IA override story, the 2031 prediction. 5. How to Build Your Own Business SoftwareThe practical how-to. Call sentiment analyser, AI enablement team, maintenance tax.